Announcing the 2025 Wisconsin EVA Road Trip

By Jeremiah Brockman, Wisconsin EVA

Get ready to plug in and hit the open road! The Wisconsin Electric Vehicle Association is launching their annual Road Trip, a two-day adventure across the beautiful landscapes of the state. Mark your calendars for Friday, August 15, and Saturday, August 16, for a scenic journey celebrating the power and possibility of electric vehicles.

Whether you're a seasoned EV owner, a curious newcomer, or just a supporter of clean energy, this event is for you. Join the group for scenic drives, fantastic food, community connection, and a behind-the-scenes look at EV innovation in Wisconsin.

The Itinerary

Day 1: Friday, August 15 – Kick-Off in La Crosse

The adventure begins in the scenic city of La Crosse with an evening of fun and community.

  • 5 - 7 PM: Road Trip Dinner
    Registered participants will gather at the Radisson Three Rivers River View Restaurant & Bar for a casual meet-and-greet dinner. It's the perfect opportunity to connect with fellow drivers before we officially hit the road. (Note: This first part is for registered attendees only and attendees will be responsible for the cost of their own meals).

  • 7 - 10 PM: Public Kick-Off Reception & Celebration
    Following dinner, you'll head upstairs to the Iowa Room for our official Kick-Off Reception! This event is free and open to the public, so bring your friends and family! We are also extending an invitation to local EV owners, environmental groups, politicians, EV-friendly dealerships, and Western Technical College automotive students.
    The reception will feature:

    • Live Music: Enjoy the incredible sounds of David Zollo and Brian Cooper of "David Zollo & the Body Electric."

    • Cash Bar: Grab a drink and mingle with fellow EV enthusiasts.

    • Silent Auction: Bid on some fantastic items to support the chapter and the mission.

Want to join the full Road Trip? If the kick-off party gets you revved up, you'll have the chance to officially sign up and join the chapter for the rest of the journey!

Day 2: Saturday, August 16 – The Scenic Drive to Madison

After a restful night in La Crosse, you'll embark on a scenic drive packed with exciting stops.

  • 7:15 - 8:15 AM: Coffee & Breakfast
    You'll start at JavaVino in La Crosse for a morning boost with coffee and breakfast before departing.

  • The Drive South: From La Crosse, drive through the picturesque countryside, passing through Viroqua and Boscobel on the way to the first major stop.

  • 10:30 AM: Potosi Brewing Tour & Lunch
    Take a break from the road to tour the historic Potosi Brewing Company. The one-hour tour will be followed by lunch at the brewery’s fantastic restaurant.

  • Afternoon Drive & Charging Stop: From Potosi, the convoy will head east toward Madison, with a planned charging stop in Mount Horeb to ensure everyone is ready for the final leg.

  • 4:00 PM: Grand Finale at Hoffman EV in Madison
    The trip will conclude with an exclusive tour of Hoffman EV. Owner Geoff Hoffman will guide the group through his facility, which specializes in converting traditional gas and diesel cars into electric vehicles. To cap off the journey, Hoffman EV will generously provide a light dinner for all road trip participants.

How to Join the Adventure

Who can participate? The Road Trip is open to EV enthusiasts and members from any state!

What is the cost?

  • Free: For any current, dues-paying member of any EVA chapter.

  • $100 for Non-Members: This fee not only gets you a spot on the trip but also includes a one-year membership to the EVA chapter nearest to you! It’s the perfect way to get involved.

A Call for Sponsors and Supporters

Are you a local or national business that wants to support the transition to clean transportation? The Wisconsin EVA is seeking corporate sponsors and donations for our silent auction. This is a great opportunity to get your brand in front of a dedicated and forward-thinking audience.

To become a sponsor or donate an item, please use the button below so we can feature your logo, website, and support.

Join the Wisconsin chapter for a weekend of electric excitement, community, and EV advocacy!

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